Just last weekend I held my very first book signing event with early copies of ‘Not Thomas’ at the Waterstones bookstore in Carmarthen. It was my first signing for this book, but wasn’t my first signing ever – I’m used to doing these events with my children’s books and they’re something I really enjoy. As a book lover, why wouldn’t I want an excuse to stand around a bookshop discussing books with other book lovers? It’s a wonderful way to spend an afternoon.
But I’d been warned that this signing would be different. The managers of the shops I’d booked events at told me that children’s books and adults’ books are two very different beasts. Children’s books (at least mine) tend to retail for around £5, a good impulse-spend price. You can sell to parents, to grandparents, aunties and uncles. They’ll come in for a browse and go home with a little present for a beloved youngster.
But books for adults are entirely different. They cost more, for a start, and they have a much more limited and specific audience. And sometimes they give the impression that they’re aimed at one sex more than the other – and that halves your potential customers at a stroke.
So, the managers said, be prepared to talk to lots of people on the day, but don’t expect to sell many books – that’s just the way it goes with books for adults. I’d taken all this on board and was thoroughly prepared to sell one book, if I was lucky. And I decided not to be disappointed if I sold no more than that.
But the word fairies must have been on my side because my day went far better than expected. The weather was drizzly – not great for heading to the beach or the countryside – and the shop was very busy, with plenty of people browsing the tables of special offers. I had lots of opportunities to give out ‘Not Thomas’ flyers and to chat to potential customers, telling them what the novel was about. And most people were very happy to stop and talk, particularly when they saw my banner – placed right in the middle of the shop with a huge picture of the book cover on it.
Two good friends from my writing group arrived near the end of my session, and by this time I was down to my last three copies. As we started to chat, I suddenly had a little rush of customers. All three books went in two minutes. It was surreal to see three people standing at the checkout, each with a copy of my book. My writing friends had obviously brought me extra luck! No copy left for them – well, not until our next writing circle meeting, anyway.
So, feeling extremely fortunate, I very happily packed up my banner and set off to the nearest coffee house for a long awaited cup of chai latte – my reward of choice. To off-set the amount of sugar in a mug of that guilty pleasure, I forwent the cake and had a toasted teacake instead.
As I sat relaxing, waiting for my drink to cool and the butter to melt on the bun, the smoke detectors in the café went off. Someone had burned the toast and the whole place was evacuated. Unfortunately, I didn’t have enough hands to take my toasted teacake, so I had to stuff one half into my mouth and leave the other half on the table. All the customers ended up finishing drinks out on the street – haphazard alfresco style.
The staff locked up and waited for the obligatory visit from the fire brigade. As we drained our cups, they handed out tokens for free drinks and told us not to worry about returning their china. It wasn’t exactly practical to leave mugs on the pavement.
So I now have a lovely big Café Nero mug as a memento of my first ‘Not Thomas’ signing. It’s a cheerful and bizarre reminder of the day I spent a few very happy hours in Waterstones – not that I’m ever likely to forget that day in a hurry!